If you’re reading this article, chances are good you’ve had a chance to play around with ChatGPT or similar Artificial Intelligence (AI) offerings that are moving the AI adoption needle. And make no mistake, that needle will be redlining for the next few years. According to IDC, as companies incorporate AI into their business operations, spending on AI-centric systems will rise at a compound annual growth rate of 27% between 2022 and 2026, to exceed a staggering $300 billion. Obviously, there’s more than meets the AI when it comes to real use cases. Here are five promising ones you may not be aware of.
Generative AI Takes Off With 6G
6G connectivity is waiting in the wings to help companies make AI models more efficient and responsible while data from machines and connected devices continues to grow, according to this recent Forbes article. “Imagine the possibilities in a world of unlimited immersive experiences,” said John Licata, innovation foresight strategist at SAP. “We’re talking about going beyond initial data inputs from AR and tapping into it in new hyper-personalized and hyper-contextualized 3D experiences generated by AI and used by businesses both ethically and responsibly.”
There Goes The (Search Engine) Neighborhood: AI Generated SEO Is Here
If you haven’t yet subscribed to the weekly AI newsletter, The Neuron what are you waiting for? Weekly AI gems are delivered right to your inbox daily, like this one that highlights a Twitter thread showing how AI can significantly boost SEO efforts. While the results—using 100% AI-generated content—are impressive, marketing creatives will be delighted to know that Step #1 in the process involves “understanding the target audience” and that a large part of successful AI content campaigns is “knowing what your audience is searching.” Amen!
Madison Avenue Rocks AI For Innovative Campaign
Advertising Agency BBDO New York relied on generative AI to help enterprise software firm SAP create awareness about the speed of business in a new campaign in which the creative changed daily based on current events in culture and business.
SAP "Be Ready" campaign relied on generative AI to create daily ads based on current events and daily headlines.
SAPHere’s how it worked: AI software generated a composite image of each day’s headlines (based on four inputs), and a human illustrator finalized the images for the Digital out-of-home-advertising boards. Here’s what Ada Agrait, senior vice president of corporate marketing at SAP, told AdAge in a recent article: “Business-built AI gives organizations the agility to be ready for whatever comes every day. This campaign activation exemplifies an organization’s ability to continuously pivot when AI is infused into its business processes.”
AI Podcasts: Boring or Better?
A recent Wired article makes a pretty good case as to why we really don’t need more podcasts, let alone AI generated ones. “Apart from listening to the podcast because of its technological advancement, there’s no point. It’s just wasted time, said Hugo, creator of The Joe Rogan AI Experience, the first AI-generated podcast to take off. Indeed, “robot chit-chat” may not be for everyone, so perhaps the more reasonable AI advancement is for Spotify to use AI to make host-read podcast ads that sound like real people?
AI Helps Businesses Address The Talent Gap
Companies face a growing challenge as they manage the gap between the skills they have in their work force and the skills they need for the future. Closing that gap means optimizing how they recruit and hire new talent in today’s competitive market, as well as how they deliver learning and development programs to help employees grow. In an effort to address these challenges SAP has integrated generative AI into SAP SuccessFactors. Amy Wilson, senior vice president of products and design for SAP SuccessFactors, highlighted some of the capabilities during a demonstration at the Sapphire conference. “It understands requirements for a position and helps HR professionals create job descriptions and interview questions,” said Wilson. “It also provides ideas and tips for planning a recruiting campaign. Aligned with customers’ business strategy, AI will be able to find out the skills that employees need to acquire in the coming years.”
