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Recently, artificial intelligence has been top-of-mind for many businesses, and like their colleagues, communications professionals are seeking the best ways to leverage this powerful tool. One potential application of AI is using it to help guide regular site visitors to your company blog.
With a “human touch” at the helm to drive strategy and implementation, AI-powered apps and platforms can streamline processes and gather valuable data to help you improve the user experience—including helping users find the valuable information you provide on your company blog. Below, 14 members of Forbes Communications Council share creative ways to leverage AI tools to increase blog traffic—and keep people coming back for more.
1. Generate Recommended Topics And Keywords
AI-driven topic recommendations based on market trends and audience interests can boost the number of regular site visitors who visit a company blog. Analyze online data to identify visitor preferences and suggest related topics and keywords. AI can also provide relevant examples to enhance articles. Personalization encourages return visits. - Jessica Wong, Valux Digital
2. Analyze Your Posts For Improvement
Lengthy tasks including competitor analyses, content audits and keyword research are simplified by AI platforms, especially generative AI. Consider asking an AI platform to review your last 10 posts for improvement. You’ll need a strong prompt to confirm the results, but I guarantee the output will reveal missed opportunities for engagement and content optimization. Who better to help you beat the algorithm? - Mike Neumeier, Arketi Group
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3. Gather Advanced Visitor Insights
Through pop-up messages or email, AI can execute eye-catching suggestions based on visitors’ previous behaviors, preferences and past interactions with the company blog. These advanced insights can also be used to identify heavily frequented webpages and topics to optimize engagement and encourage return visits with tailored content. - Andrew Kokes, HGS
4. Track And Measure Your Blog’s Performance
Use AI-powered tools to track and measure the performance of your corporate blog. AI platforms can already analyze everything from your website traffic to SEO keywords for optimization. With a powerful prompt, you could easily have generative AI produce a comprehensive overview of historical performance and opportunities for improvement. - Marija Zivanovic-Smith, IEX
5. Provide Users With A ‘Friendly Guide’
Imagine AI as a “friendly guide.” It gets to know what you like by looking at what you’ve read and clicked on before. Then, it picks out blog posts that it thinks you’ll enjoy. It’s like having a friend who knows your tastes and is always ready with a good read. Guidance can be provided on the website or through personalized emails. It’s a great way to keep users coming back for more content. - Kobi Ben-Meir, Marketing Trailblazer
6. Streamline Blog And Marketing Copy Creation
AI can be used to significantly increase a company’s content output and boost targeted consumer engagement and satisfaction by streamlining idea generation, research and writing. However, companies must be mindful to maintain a unique voice and not sacrifice quality for quantity. AI can also facilitate the process of drafting social media posts and other marketing materials to drive blog traffic. - Kristin Russel, symplr
7. Send AI-Powered Newsletters
Everyone wants personalized content—but the scary “subscribe” button on a company newsletter can yield dread as site visitors fear they’ll be bombarded. Using an opt-in form that enables site visitors to choose the type of content they want, backed by an AI-powered newsletter, can help drive the right visitor to the right blog article at the right time. - Patrick Ward, Formula.Monks
8. Create Personalized Reader Profiles
AI can generate personalized content recommendations by analyzing a reader’s data, including browsing history, location, device, social media activity, feedback and engagement with the content. Accordingly, it can create a profile for each reader and suggest the most suitable content for them. This way, the reader will find relevant and engaging content and return to the blog for more. - Vikas Agrawal, Infobrandz
9. Inject Timely Buzzwords And Trends
Blogs should be relevant, catchy, informative and relevant to your target readership. By knowing your audience, you can employ AI to assist with writing content that they will want to read. Instead of simply relying on subjects they want to know about, you can also inject blogs with buzzwords, jargon, current events or trends that will have them saving, sharing and subscribing to your blog. - Asad Kausar, Dabaran
10. Create Captions For Blog-Related Social Media Posts
AI can be harnessed to generate captions for blog-related social media posts. By analyzing blog content and user engagement, AI can create captivating and SEO-optimized captions. This drives social media users to the blog, boosting visits and encouraging them to become regular readers. - Brittany Garlin, Vista Social
11. Use AI-Powered Chatbots
AI has the potential to greatly enhance the user experience on a company’s blog and be a powerful tool for customer care, both of which can delight users and encourage repeat visits. AI-powered chatbots, for example, have the ability to create unique, tailored experiences for each blog visitor by making personalized suggestions, answering questions and engaging them in real-time conversations. - Jamie Gilpin, Sprout Social, Inc.
12. Create Shorts From Blog Content
We’ve just launched shorts! They’re AI-generated (to some degree) snackable stories, similar to Instagram stories, that highlight key points of our blog content within our product experience. They drive traffic to the blog to enable users to learn more. We’re looking forward to testing additional ways to use AI to educate our customers on how to save and earn. - Radhika Duggal, Super.com
13. Track Users’ Blog Interactions
AI algorithms can be used to analyze user behavior and preferences based on their interactions with the blog. This includes tracking metrics such as articles read, time spent on each page, topics of interest and click patterns. Businesses can create user profiles that provide insights into their customers’ interests, needs and pain points by analyzing this data. - Jawaher Al-Khuzaei, GWC
14. Refine Content Creation And Strategy
AI can enhance blog engagement and increase the number of visitors to your website by streamlining the creation of content and improving it through accelerated drafting, editing and grammar correction. By analyzing trends, AI can help you identify relevant topics and generate outlines. Through A/B testing, AI can help you refine your approaches and write better content that attracts more visitors to the company blog. - Anthony Kennedy, ION
