Making Data Useful

The Obscure Art of Data Design

Battling an embarrassing new alchemy for the digital era

Cassie Kozyrkov
6 min readNov 22, 2022

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The data careers space has been disgustingly hyped up. Not overhyped (there is incredible value to be had from data), but more like “mishyped” — a lot of people are generating data buzz for all the wrong reasons.

The right reasons to be excited relate to the old adage, knowledge is power: the power to improve your business, your work, your personal life, and the world around you. With all of the…

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Chief Decision Scientist, Google. ❤️ Stats, ML/AI, data, puns, art, theatre, decision science. All views are my own. twitter.com/quaesita