Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action
AWS Machine Learning Blog
NOVEMBER 26, 2023
You can recommend actions such as enrolling in loyalty programs, signing up for a newsletter or magazine, exploring a new category, downloading an app, and other actions that encourage conversion. User A is a frequent buyer and has shopped mostly in the “Beauty & Grooming” and “Jewelry” categories in the past.
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