What is AI Hyperpersonalization? Advantages, Case Studies, & Ethical Concerns
Unite.AI
JULY 2, 2023
For decades, marketers have been researching the best strategies to create effective marketing campaigns to keep up with the ever-evolving consumer preferences. AI hyperpersonalization is a recent addition to a marketer’s arsenal. Traditional marketing strategies rely on broad consumer segmentation that is beneficial for reaching larger groups. But this approach is sub-optimal for understanding individual needs.
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