What is AI Hyperpersonalization? Advantages, Case Studies, & Ethical Concerns
Unite.AI
JULY 2, 2023
For decades, marketers have been researching the best strategies to create effective marketing campaigns to keep up with the ever-evolving consumer preferences. Real-time customer data is integral in hyperpersonalization as AI uses this information to learn behaviors, predict user actions, and cater to their needs and preferences.
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