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The Current State of AI in Marketing 2024

Unite.AI

The use of AI in marketing has changed how businesses communicate with clients. According to a McKinsey study , around 75% of the value AI use cases could deliver falls across four areas, and marketing is one of these. The Artificial Intelligence (AI) in marketing size is expected to reach $145.42 billion by 2032.

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The market size in the AI market is projected to reach $184bn in 2024

AI News

Given the market size, this sector is a massive part of the global economy. The market is expected to grow at almost 29% and will be worth a staggering US$826 billion by the end of the decade. The post The market size in the AI market is projected to reach $184bn in 2024 appeared first on AI News.

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Securing Digital Content: Mitigating Cybersecurity Risks in AI Content Marketing

Aiiot Talk

Content marketers increasingly use artificial intelligence (AI) tools. It’s easy to imagine the cybersecurity ramifications of a content marketer entering confidential client information into an AI tool without knowing the potential outcomes. The best way to mitigate data leak risks is to teach content marketers how many AI tools work.

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Top 14 Marketing Analytics Tools for Data-Driven Marketers

Analytics Vidhya

What would a marketer do to achieve a better position in the market? Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes of efforts to boost businesses.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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How to create a digital marketing strategy with AI

AI News

In today’s fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. AI has also opened up a vast array of new possibilities for digital marketers, enabling them to gain competitive advantages and engage with customers in innovative ways.

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Top 52+ ChatGPT & Bard Prompts for Affiliate Marketing Success

Analytics Vidhya

Introduction Affiliate marketing is a dynamic and evolving field, and staying ahead of the competition requires creativity and strategic thinking. In this article, we’ll explore a unique approach to affiliate marketing success by combining the power of ChatGPT and Bard.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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2021 Dresner Advisory Services Business Intelligence Market Study

For 12 years Dresner Advisory Services has run analysis on the importance of business intelligence, and the different providers of embedded BI solutions. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Ways to be more efficient and drive growth from every investment.

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BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Don't go into the fray unarmed. This exhaustive guide with a foreword from BI analyst Jen Underwood dives deep into the BI buying process and explores how to decide what features you need.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.